The basic difference between regular Whatsapp and Whatsapp for business app lies in the purpose they serve. WhatsApp is strictly limited to personal communication with friends, family and kin without involving any commercial or marketing intent. On the contrary, Whatsapp for Business is specially designed for marketers who want to interact with customers and promote products and services via this platform. Even people used to utilize Whatsapp earlier for sending commercial messages but in limited capacity.
Whatsapp Sets out to Power Businesses
Whatsapp Business App is a cross-platform mobile app that enables message exchange across different mobility platforms (iPhone, Android and, Windows Phone) giving Businesses the ability to communicate with their customers using media rich whatsapp messages, opposed to traditional Text messages. It would not be wrong to say that a smartphone user can miss their text messages but not a whatsapp message.
Whatsapp Marketing Versus Whatsapp for Business
While Whatsapp Business is a platform that powers Businesses to use whatsapp to communicate with their clients / vendors, misuse of the platform for sending unsolicited and Bulk messages for Whatsapp marketing purpose is against the terms and conditions and Acceptable usage policy of whatsapp. Whatsapp has clearly communicated that businesses should refrain from sending bulk whatsappp marketing messages.
WhatsApp For Business API – Breeze of Fresh Air
With the Launch of Whatsapp for Business, Businesses that were using their personal numbers to communicate, have now adapted to Whatsapp for business App. This New App by Whatsapp is Great news for Businesses as it opens up an array of possibilities in terms of how businesses will be able to communicate with in their business ecosystem. The possibilities with Whatsapp API for Business opens up many fold and businesses can now integerate Whatsapp into there business and manage client communication more effectively.
Support For Multiple Media Formats
Text based messaging has its limitations. Let’s imagine, you want to send a new year greeting or the images of your new product launched to your clients. Using text messaging, it’s impossible as it doesn’t support pictures.
Ability To Track The Status of the Message
The Blue tick of Whatsapp tells the senders the status of the message sent, If the recipient of the message has opened and read the message, the tick turns blue thus letting you can know if your message has been read.
WhatsApp for Business Supports Message Broadcasting
In addition to the 1-2-1 messaging Businesses have a need to constantly update their clients, vendors about their business updates. These updates could be a business news, marketing message, product launch, promotional offer etc. Broadcast feature allows to create broadcast lists from contact list and messages can be sent in the form of Text/ Images / Video / Documents . This feature saves you from the pain of sending same message to multiple people one by one.
WhatsApp business is a platform that provides marketers a way to connect their customers and communicate with them. Unlike WhatsApp, Whatsapp Business is specially designed to help small businesses run their promotions, marketing and customer support initiatives without getting banned. The app comes packed with several functions and features that make the communication between business and customer an easy going affair.